WHAT'S AN SEARCH ENGINE OPTIMIZATION EXPERT? GOOGLE SEARCH CENTRAL DOCUMENTATION

But on situation that there are at least 200 Google ranking factors; that’s a minimum of 189 “other” components that collectively make up that 1%. In other words, these seemingly small components, like keywords in URL, that on their very own make up 1%, aren't so small. So how can you use the power of search engines like google and yahoo to d